Casa Bernarda Alba
La Casa de Bernarda Alba, one of Federico García Lorca's most celebrated works, finds part of its inspiration in Valderrubio, where the author spent long periods at his holiday residence. There stands the house of a family linked to the world of the play, a restored home converted into a house museum. From this context, I created a complete visual identity, building a brand system capable of connecting literature, memory, territory and the exhibition experience. The project covered branding, corporate identity and its application across all touchpoints: signage, informational posters, flyers, bookmarks, roll ups and website. The project also included the full art direction of performance videos, with scene definition, set design and coordination with the production, recording and theatre team.
- Branding and corporate identity
- Applied visual system
- Signage and informational posters
- Flyers, bookmarks and roll ups
- Organisation of exhibition spaces
- Artistic direction of spaces
- Art direction for performance videos and photography
- Coordination with audiovisual and theatre team
- Web design Valderrubio en Lorca
