Metropolitano de Granada

Christmas campaigns developed for Granada Metro in two editions, built around a shared creative concept: linking Christmas with mobility, closeness and the everyday life of the city. Under the slogans «Christmas does move by Metro» and «We live Christmas with you», an integrated campaign was created based on original illustrations, emotional messages and activations at stations. The proposal reflected scenes recognisable to people from Granada — families on their way to Christmas Eve dinner, young people celebrating New Year's Eve or children returning from the Three Kings parade — promoting public transport as a comfortable, sustainable and community-minded option during the festive season. The project combined outdoor communication, space decoration, graphic pieces, experiential actions and events, turning the metro into a living campaign medium during the Christmas period.