Sanavi

Sanavi needed to develop a new BIO product line made from raw materials sourced from organic farming. The project focused on designing an original packaging for a family of biscuits made with different flours. To reinforce the ecological and healthy character of the product, a distinctive-shaped container was defined, with a visual language based on hand-drawn typography and illustrations. The proposal aimed to convey naturalness, artisanal quality and balanced nutrition, using simple but characterful graphic resources: hand-drawn strokes, ingredient illustrations and a friendly composition capable of catching the consumer's eye while remaining coherent with the Sanavi universe.