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Sancha View

Client Urbea
Discipline Real Estate & Communication
Agency Malashpina Creativos
Real EstateBrandingPremiumMálaga
Sancha View — main image

Sancha 32 View is a residential project located on the seafront of Paseo de Sancha, one of the most exclusive and representative areas of Málaga. The project combines the architectural value of a restored historic façade with contemporary interiors, sea views and a privileged location next to the city centre. A brand strategy was launched to convey that balance between classic elegance and contemporary style, defining the positioning, naming and visual system of the project.

Actions
  • Brand strategy
  • Naming and logo
  • Tagline and tone of voice
  • Visual identity
  • Brand applications
  • Commercial materials
  • Outdoor advertising
  • Brochure and sales book
  • Web design