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The Gallery

Client Palo Alto Marbella
Discipline Real Estate & Communication
Agency Malashpina Creativos
Real EstateBrandingLujoMarbella
The Gallery — main image

The Gallery is a residential project of 33 villas located in Palo Alto, Marbella, conceived for an audience seeking privacy, architecture and a high level of exclusivity. The creative concept was built around the connection between art and architecture, positioning the brand as a «gallery» universe where each villa is presented as a unique piece. From this idea, a naming system inspired by artists and a sober, sophisticated visual identity were developed.

Actions
  • Brand strategy
  • Naming and logo
  • Visual identity
  • Brand applications
  • Brochure and sales book
  • Commercial floor plans
  • Art direction